Smart Marketing for Startups & SMEs

Helping founders build strong marketing foundations, create sustainable growth, and scale with confidence

Our Vision

At GroundUp Consulting, we believe that great businesses are built on strong marketing foundations. Our vision is to empower startups and small businesses with strategic, scalable, and sustainable marketing solutions ensuring they grow with confidence, build loved brands, and maximize their impact in the market.

We are not just consultants; we are hands-on partners helping founders navigate marketing complexities, unlock growth opportunities, and build teams that drive long-term success.

About GroundUp

GroundUp Consulting is a fractional CMO and marketing advisory company designed to help startups and SMEs get their marketing right from day one.

We understand the challenges of early-stage businesses—limited resources, intense competition, and the need to make marketing work efficiently. That’s why we provide tailored marketing and PR solutions that balance strategy and execution, ensuring businesses can grow and scale in a structured, cost-effective way.

What Makes Us Different?

Founder-Led Marketing Expertise

We bring hands-on experience in launching and scaling brands.

Actionable Strategies

No fluff, just clear marketing roadmaps designed for execution.

Scalable Solutions

Whether you’re in the early stages or scaling, we adapt to your needs.

Growth-Focused Approach

We prioritize sustainable strategies that drive measurable results.

Packages: How We Work

We offer flexible engagement models designed to match your business needs

Fractional CMO by Project

Project-based consulting to tackle specific marketing challenges—whether it’s a brand refresh, launch strategy, growth roadmap, or marketing audit.

Fractional CMO on Loan

Ongoing strategic marketing leadership with dedicated hours per month to guide, build, and execute your marketing roadmap. Ideal for startups that need an experienced marketing leader without hiring full-time.

Marketing Advisory

Ongoing advisory support to CEOs and founders, providing strategic direction, mentorship, and guidance to ensure marketing efforts align with business goals.

Not sure which package fits best?

Let’s discuss your needs

Benefits of Working with GroundUp

With GroundUp Consulting, your marketing works smarter—not harder

We take the guesswork out of marketing and provide startups with a structured path to success.
Here is what you get when you work with us:

Marketing Fundamentals

Ensuring the right foundations for long-term success

Brand Building

Positioning your brand for differentiation and customer loyalty

Launch Strategy

Helping you go to market with a strong, results-driven approach

Growth Strategy

Driving sustainable and scalable growth

Channel Strategy

Maximizing impact through optimized paid and organic marketing

Marketing Org Design

Helping you build a team and structure that fits your stage of growth

Clients & Partners

We’ve worked with startups, SMEs, and founders across various industries, helping them launch, grow, and scale effectively.

Location

Dubai, UAE

Phone

+(971) 58 244 9103

Email

info@groundupconsulting.ae

Contact Us

Ready to build the right marketing foundation for growth?

Let’s connect and explore how GroundUp Consulting can support your journey.